MUSIC VIDEOS ARE IMPORTANT TO ARTISTS

 

Music videos help artists in two big ways: exposure and revenue. Typically music videos are produced and released in the early stage of a song’s release cycle, intended to drive exposure through additional channels for fans to consume whether they’re shown on TV, streamed or played in a public area. For some artists who have videos with viral appeal, they can be a huge driver for music sales and help to build the story to radio. Meanwhile, when brands enter the picture and strategically place products in music videos, it can produce a new revenue stream for the artist while also building exposure for the brand. In a time where music consumption is shifting across various mediums, these partnerships, if chosen well, can be effective for both sides.